PROMOTION WITHIN TESLA EXTENDED MARKETING MIX
Introduction: Promotional activities play a vital role in reaching target audience and are essential for achieving organisational goals. Without effective promotion, it becomes very difficult to create awareness among potential customer about a product or service.Thefore promotional efforts are crucial for the success of any offerings in today’s competitive market. These activities can take various forms including advertisement, telemarketing, email, text messaging or offline promotional activities like sales promotion, door to door selling. In an era where competition is intense across virtually every industry, organisation must continually adopt new and innovative promotional strategies to stand out and maintain their market presence. A prime example of effective promotional impact is the launch of Tesla Mode 3 in 2017.The vehicle generated significant market excitement due to its unique value proposition: a fully electric vehicle offering zero fuel cost and minimal maint...